All you need to know about clay and its cosmetic benefits

March 10, 2025

At BeautyMixwe carefully select natural ingredients for their properties and effectiveness. L'clay is one of them, offering a wide range of benefits adapted to different skin types. Green, pink or white, each clay has its own specific properties that deserve to be recognized and incorporated into your home cosmetics.


What is clay?

Clay is a mineral material derived from the natural decomposition of rocks, mainly composed of silica, aluminum and magnesium oxides. Used since Antiquity, it has long been exploited for its therapeutic and cosmetic virtues. The Egyptians used it to heal wounds and purify the skin.

Today, clay can be found in a variety of forms: powdered, suspended in water or in paste form. It is present in many cosmetic products: masks, creams, toothpastes and deodorantsThanks to its absorbing, purifying and remineralizing properties.


The different types of clay and their benefits

Clays differ in color, reflecting their specific mineral compositions and actions on the skin.

Green clay: purifying and balancing

Green clay is the most absorbent and richest in minerals. Its composition in aluminum, magnesium and calcium silicates gives it a powerful action on skin and hair.

Benefits :

  • Absorbs excess sebum and regulates skin production.

  • Deeply purifies and tightens pores.

  • Soothes inflammation and helps healing.

  • Has anti-aging properties, promoting cell renewal.

Ideal for :

  • Oily and acne-prone skin Reduces imperfections and excess sebum.

  • Oily scalp Helps regulate capillary sebum production.

  • Mature skin Promotes skin elasticity and reduces wrinkles.

💡 Find green clay in our purifying mask recipe for clear, radiant skin.


Pink clay: softness and radiance

Derived from a subtle blend of white and red clay, pink clay is rich in trace elements and combines the benefits of its two components. Very gentle, it respects the skin while offering a revitalizing effect.

Benefits :

  • Cleanses and purifies the skin without aggressing it.

  • Soothes and reduces irritation.

  • Improves blood circulation and brightens the complexion.

  • Stimulates cell regeneration and matifies the skin.

Ideal for :

  • Sensitive and reactive skin Calms redness and soothes the skin.

  • Dull complexions Restores radiance and evens skin tone.

  • Skin prone to couperose Improves microcirculation.

💡 Find pink clay in our radiance mask recipe for soft, luminous skin.


White clay: softness and balance

Also known as kaolinwhite clay is one of the oldest materials used by man, notably in ceramics, pigments and natural medicine. In cosmetics, it is renowned for being softest and most versatile.

Benefits :

  • Gently exfoliates and eliminates impurities.

  • Absorbs excess sebum without drying.

  • Soothes irritation and protects sensitive skin.

  • Gently cleanses and purifies.

Ideal for :

  • All skin types, including the most sensitive.

  • Oily skin Regulates sebum production while preserving moisture.

  • Combination skin Matifies shiny areas and tightens pores.

💡 An all-in-one clay to incorporate into your daily skincare routine!


How can you incorporate clay into your beauty routine?

As a purifying mask

Powdered clay can be mixed with water or hydrolat to create a mask to be applied to the face or scalp. Leave on for 10 to 15 minutes before rinsing off with lukewarm water.

In homemade toothpaste

Thanks to its absorbent and purifying properties, white clay can be incorporated into toothpaste to cleanse and purify the mouth.

As a dry shampoo

Applied to the scalp, clay absorbs excess sebum and refreshes hair without the need for washing.


Which clay for your skin type?

Skin type Recommended clay
Oily and acne-prone skin Green clay
Sensitive and reactive skin Pink clay
Dull, tired skin Pink clay
Combination skin White clay
Dry skin White clay
Mature skin Green clay

Conclusion

Clay is a natural ingredient with many cosmetic properties. Each type of clay meets specific needs and can be easily integrated into a home beauty routine. BeautyMix offers you pure, natural clays to create your own skincare products, while controlling their composition.

Want to know more about our ingredients? Take a look at our recipes and get started with homemade cosmetics made easy!


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